FOR one hundred years – a centennial of supreme importance – the Medallic Art Company has had a relationship with the American Numismatic Association. It stands to reason that the premiere firm for manufacturing medals should be closely allied with the premiere collector’s organization of numismatic items.
Company officers have supported the ANA since Edward J. Deitsch first joined in April 1910, earning full membership status in July that year. Edward Deitsch, along with his brother Charles, were New York City businessmen with their own lines of leather goods and jewelry trade items, who had hired Henri Weil to produce silver trimmings for their line of leather purses for the New York carriage trade.
By fate they had imported to America the first die-engraving pantograph, the Janvier, to aid Henri Weil in the creation of those silver decorations. Within a few years, it also put them into the medal business.
Thus, first Edward Deitsch saw the merit of a membership in ANA, then Henri Weil did likewise, once he obtained full control of Medallic Art Company.
Henri applied in February of 1912, receiving full membership in April that year.
At that time three major numismatic organizations were in New York City. In addition to ANA, other numismatic were the American Numismatic Society – more for scholars than collectors – and also the New York Numismatic Club, which was a monthly dinner and gathering of social collectors.
Henri Weil would become a member of all three.
The list below is an attempt to record the MACO – ANA relationship in the people and the medals produced by one for the other. We have learned that the president of Medallic Art Company has been an ANA member almost continuously.
Once William Trees Louth became president of the company, he set a course to actively solicit the national organization’s medal business. In so doing, he achieved remarkable success, and for the period of 1960 to 1986 dominated the production of medals for this organization.
More than that, Bill Louth was highly innovative in creating medals for the ANA. For their 75th anniversary convention he suggested adding a real diamond to their convention badge – a suggestion the general chairman readily accepted. That was in 1966.
In 1969, he suggested a Lady’s Badge in a smaller size and lighter weight. Also, by reducing the convention medal for the Lady’s Badge, he then had two sizes of dies. Why not, he suggested, create a set of the four medals, one bronze and one silver, for each of the two sizes. This became a ready-made collector set that proved to be very popular with the membership, even during the years when the convention badge was made by other firms.
Here, then, is the first half of the list, at least through the administration of Bill Louth. The list for the full administrations of Don Schwartz and Bob Hoff are yet to come.
MACO – ANA Relationship Timeline
1910 (April) Edward J. Deitsch (first owner of Medallic Art Company) applies for membership in ANA, sponsored by Frank C. Higgins and Edgar H. Adams; accepted and assigned membership number 1364 in July 1910 issue of The Numismatist.
1912 (February) Henri Weil, founder, Medallic Art Company, applies for membership in ANA, sponsored by Waldo C. Moore and Edgar H. Adams; accepted and assigned membership number 1556 in April issue of The Numismatist.
1924 Medallic Art produces the Moritz Wormser Medal bearing the portrait of the organization’s president, modeled by Jonathan M. Swanson (1888-1963); catalog number 1924-030.
1927 Medallic Art produces the Guttag Brothers National Coin Week Medal, catalog number 1927-036-01; it bears the inscription: COIN WEEK ORIGINATED 1923.
1928 Medallic Art president Clyde Curlee Trees becomes a member, of ANA, membership number 3354.
1948 Dick Johnson (later to become the firm’s first director of research in 1966, and later corporation historian in 2010) joins the ANA with original membership number 17047.
1959 Medallic Art produces American Numismatic Association’s Heath Literary Award Medal, named after the ANA’s founder, George F. Heath; modeled by sculptor Rene Chambellan (1893-1955); catalog number 1959-042.
1960 Medallic Art produces the ANA’s Seal Medal in three sizes; from model by Joseph DiLorenzo (1920-2001); catalog number 1960-027.
1960 On the death of Clyde C. Trees, his nephew, William Trees Louth, becomes president of Medallic Art Co; he also joins ANA receiving membership number 840561.
1960 This begins the longest run of ANA convention medals made by one firm – Medallic Art Company – with models by top American sculptors in high quality and innovative medals. This year’s convention medal, 1960 Boston 69th Anniversary Convention Medal, designed by Boston numismatist James Ford Clapp Jr., was modeled by Joseph DiLorenzo; catalog number 1960.077.
1961 Medallic Art produced the 1961 Atlanta 70th Anniversary Convention Medal, designed by Edwin Harrison, modeled by Curt Beck (1901-1985); catalog number 1961-043.
1961 The Atlanta Coin Club like the convention medal so well, they had one side added to their own for a separate variety, catalog number 1961-043-002.
1962 Medallic Art produced the 1962 Detroit 71st Anniversary Convention Medal, designed and modeled by Detroit sculptor Marshall Fredericks (1908-1998); catalog number 1962-024
1962 Medallic Art in conjunction with a prominent client, Presidential Art Medals sponsor the first of an annual gala gathering at the ANA convention, giving a party favor to each guest who attends, this year a specially-struck Greek Coin Medal, catalog number 1962-119.
1963 Medallic Art produced the 1963 Denver 72nd Anniversary Convention Medal, designed by Charles Nelson, modeled by Joseph DiLorenzo; catalog number 1963-088.
1963 This year’s ANA convention’s party medal was a 2-inch medal, catalog number 1963-122.
1964 Despite the fact convention chairman Robert McNamara owned his own mint (Heraldic Art) he turned to Medallic Art to produce the 1964 Cleveland 73rd Anniversary Convention Medal, designed by Robert McNamara (1919-1995); modeled by Cleveland sculptor Walter A. Sinz (1881-1966); catalog number 1964-050.
1964 Again, this year’s ANA convention’s party medal was a special large size 2-inch medal, catalog number 1964-135.
1965 Medallic Art produced the 1965 Houston 74th Anniversary Convention Medal, designed by Diane Holmes and Doris Martin, modeled by Edward R. Grove (1912-2002); catalog number 1965-108.
1965 Medallic Art suggests an innovation in making a separate medal for exhibitors, the first ANA Merit of Exhibit Medal, modeled from the convention medal itself; catalog number 1965-109.
1965 This year’s ANA convention’s party medal was a special large size 2-inch medal, modeled by Ralph Menconi (1915-1972); catalog number 1964-135.
1966 Another new innovation, introduced this year, the American Numismatic Association Past President Medal, with a new obverse modeled by Joseph DiLorenzo; catalog number 1965-145.
1966 The greatest innovation of all for numismatic convention medals – for the diamond anniversary convention – in cooperation with M. Vernon Sheldon, Bill Louth suggests adding a real diamond to the convention medal! Medallic Art produces the 1966 Chicago 75th Anniversary Convention Medal, designed by M. Vernon Sheldon, modeled by Herbert Krammerer (1915-1985); catalog number 1966-101.
1966 Medallic Art produces the ANA Merit of Exhibit Medal, 1966; modeled from the convention medal itself also with a real diamond embedded in the obverse; catalog number 1966-102.
1966 This year’s ANA convention’s party medal was a special large size 2 1/4-inch medal, modeled by Ralph Menconi; catalog number 1966-138.
1967 The organization builds its first national headquarters and Medallic Art produces the American Numismatic Association Building Dedication Medal with a stunning medal designed and modeled by Ralph Menconi; catalog number 1967-002.
1967 Medallic Art produced the 1965 Miami Beach 76th Anniversary Convention Medal, designed in shape of a Spanish cob coin, modeled by Margaret Grigor (1912-1981); catalog number 1967-045.
1967 This year’s ANA convention’s party medal was a special large size 1 13/16-inch medal, modeled by Ralph Menconi; catalog number 1967-119.
1968 Medallic Art produced the 1968 San Diego 77th Anniversary Convention Medal, City in Motion theme designed and modeled by John Worthington; catalog number 1968-039.
1968 Medallic Art produces the ANA Merit of Exhibit Medal, 1968; modeled from the convention medal itself; catalog number 1968-111.
1969 Medallic Art produced the 1969 Philadelphia 78th Anniversary Convention Medal, designed and modeled by Frank Gasparro (1909-2001); catalog number 1969-040.
1969 Bill Louth’s second-greatest contribution is the invention this year of the “Lady’s Badge,” first introduced this year. By reducing the official convention badge to half size from 1½-inch to ¾-inch it becomes suitable for wear by ladies. Also this same ¾-inch medal is struck without loops in both bronze and silver along with the normal size 1½-inch bronze and silver for a special 4-medal ANA Convention set. These all have the same catalog number 1969-040.
1969 Medallic Art produces the ANA Merit of Exhibit Medal, 1969; modeled from the convention medal itself; catalog number 1969-041.
1970 Medallic Art produced the 1970 Saint Louis 79th Anniversary Convention Medal, designed and modeled by Don Dow (1923-1992); catalog number 1970-057.
1970 Medallic Art produces the ANA Merit of Exhibit Medal, 1970; modeled from the convention medal itself; catalog number 1970-070.
1971 Medallic Art produced the 1971 Washington DC 80th Anniversary Convention Medal, designed and modeled by Lewis King (1919-1991); catalog number 1971-059.
1971 Medallic Art produces the ANA Merit of Exhibit Medal, 1971; modeled from the convention medal itself; catalog number 1971-077.
1974 Next innovation: a special medal for the general chairman of the national convention, the Good Fellow Medal; model by Lewis King; catalog number 1974-113.
1975 Medallic Art produced the 1975 Los Angeles 84th Anniversary Convention Medal, designed and modeled by Barbara Hyde (1914-1988); catalog number 1975-038.
1975 Medallic Art produces the ANA Merit of Exhibit Medal, 1975; modeled from the convention medal itself; catalog number 1975-125.
1979 Medallic Art produced the 1979 Saint Louis 88th Anniversary Convention Medal, model furnished by customer; catalog number 1979-088.
1979 Medallic Art produces the ANA Merit of Exhibit Medal, 1979; modeled from the convention medal itself; catalog number 1979-092.